Founded by Amber, a passionate advocate for holistic health and animal welfare, Rooted was born from a journey of personal discovery with treating her own health issues with herbs and wanting to provide a truly natural supplement for pets.

Amber is the proud owner of three dogs, two cats, two rabbits, and a flock of chickens. Her dedication extends beyond her own pets, as she regularly fosters dogs for a rescue organisation, settling them into living in a home environment before they go to their forever family.

The Inspiration

The inspiration for Rooted sprouted from Amber's own experiences with herbal remedies. Struggling with her own health issues, she turned to herbs as a natural alternative to traditional medicine. Amazed by the transformative power of nature's pharmacy, Amber began to explore how these same principles could benefit her animal companions.

Pure Goodness

Driven by a desire to provide pets with the same level of care and attention she would want for her own, Amber set out to create Rooted—a line of fully natural supplements for pets. Too often, pet supplements are packed with chemicals and fillers, leading to unwanted side effects and compromised health. Rooted's mission is to change that narrative by offering products that are pure, potent, and free from harmful additives.

Our Vision

As part of our long-term vision, we're committed to sustainability and self-sufficiency. Our aim is to grow most of the herbs used in our products ourselves, ensuring the highest quality and freshness while minimising our environmental footprint. Additional to this, any leftover herbs from our production process are composted, ensuring that our impact on the environment remains as gentle as possible. This compost goes back to the herbs growing in the garden, for the plants to take in all the nutrients.